☑️ Cheeky, fun, and bold tone.
☑️ Exposés and deep dives into controversial topics.
☑️ Two-part format: Radio segment edit off the back of in-depth podcast.
☑️ Engages and empowers grassroots voices.
☑️ Uses interactive elements like call-ins, celebrity co-hosts and social media.
☑️ Promotes national pride and showcases local talent.
☑️ Leverage the star-power of Gayton.
☑️ Exert contributors, editorial, writers & producers from all media to collectively produce something SA has never seen before.